Untap your potential.
Untapped Mixology is a brand concept for a fictitious company that provides online mixology courses. Untapped is for young adults aged 21-35 who enjoy drinking and making alcoholic drinks. These individuals enjoy having fun, embarking on adventures, and learning new hobbies. The brand is open to people of all mixology skill sets; no prior skills are required. Inspired by retro nostalgia, the brand has a playful yet mature tone and manner which is visible through the use of colour, typography, imagery, and iconography.
Both digital and print materials were made to capture the entire concept of Untapped. The design materials created were a 30+ page course manual and a website to showcase how the online course would be displayed.
