Reduce, Reuse, Repurpose.
This website was designed for a fictional furniture and interior design repurposing company called The Wicker Chair. Determined by helping to fight climate change, The Wicker Chair strives to help decrease the amount of furniture and decor waste in landfills by repurposing these items to give them a new life and, eventually, a new home.
With the website being a fully functional store, it was important for the site to be highly user-friendly. The website has a fluid and easy-to-understand navigation system; therefore, users would be able to shop effortlessly.
Usability Testing
Four tasks were given to a set of users during the process of designing the website to check if the site was user-friendly. The users were diverse in age, gender, and technological knowledge.
The four tasks were:
1. Find out who the company’s founder is (give me their specific name)
2. Find where the brick-and-mortar retail store is located
3. Find what items are a part of the winter sale
4. Look for the Percy Couch and buy the item (go through the entire checkout process)
After the task testing, the users were asked to complete an after-thoughts questionnaire with seven questions about their experience with the website.
After-thoughts Questionnaire
Summary of Design Recommendations From Users
With the results of the after-thoughts questionnaire, some design recommendations were brought to light by the users. These recommendations were:
• One user commented that the dimensions and additional information of products (colours available, what material the product is made of, etc.) should be listed in the main section of product information on product pages. If that change cannot be made due to template constraints, add an incentive for people to scroll down to see the additional information.
• Most users needed clarification about where to find the sale sections; therefore, a sales category should be added under the shop section in the navigation bar to ensure clarity. Also, aligning the text on the winter sale banner on the home page to the center rather than being left aligned would make the text more legible for users.
• Some users needed clarification about where to find the location of the brick-and-mortar store, considering it was just in the website's contact section. Therefore, adding the location (along with the contact information) to the website's footer would make it easier for users to find the location on every page.
Each of these design recommendations were implemented in the final design.
Walk-through of Website
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