Think before you drive. #SteerSober
#SteerSober is an awareness campaign that is based on solving the worldwide issue of impaired and distracted driving. There are three pieces in the series: a purely visual poster on drunk driving, a purely typographic poster on texting and driving, and a poster combining both typography and imagery for driving high.
The risk is high.
It can wait.
Process for Backgrounds
The traditional art element of photography was used for the backgrounds of the posters. Light paintings were made to mimic the appearance of cop lights. The blurry aspect adds to the idea of someone being intoxicated or not focused on the road.
Equipment used: Playbulb candle for light
Shutter speed: 4"
F-stop: f/4.0
